Industrial Retailing

Industrial Retailing Industrial Retailing

For industrial distributors and wholesalers, the Web is the new frontier. Although many early adopters have dabbled in prospecting and selling online to varying degrees, Industrial Retailing (IR), which matches highly efficient processes with high level user experience is quickly becoming the industry standard.

Today’s buyers are used to the retail experience thanks to industry leaders such as Amazon and they are comfortable transacting using their smartphones and tablets to research and transact.
They are also consuming content at a rapidly increasing rate searching for information, answers, products, and solutions.
Therefore it’s crucial to position your business to become an integral part of that journey.
Allow buyers to self-educate and self-serve their way through the buying process.
Give them the knowledge to buy effectively, and give them the tools to purchase securely and efficiently.
Engage and empower them.

About Lorii Myers

39 Time Award Winning Author
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